Campsited CRO & AB Testing

UX/UI design for Campsited’s AB test workstream. Ongoing project to implement e-commerce conversion rate optimzations and associated AB tests, taking learnings from wider industry sources.

Benchmarking – Wireframes – Prototypes – Figma designs

"Mary's attention to detail and passion for progressive outcomes have been a key factor in taking our user experience to the next level" – Finán CEO

Designs to test a new navigation. The new navigation needed to be adaptable, items growing in number in high season and grouping tasks into defined areas.

Mobile navigation behaviour. Testing a new motion in navigation, replacing the current sliding menu for a menu that moves right to go forward and left to come back. 

The new navigation can replace the dropdown lists/symbols with images that can be filtered by type.

Benchmarking work looking at navigation styles. 

Testing a new email sign up. Looking at A/B testing overlays v bottom fixed. 

Looking at how both overlay and bottom fixed behave.

Benchmarking work looking at best practice for email signup. Rough mockups and design ideas. 

Creating new ‘product buttons’ to add to existing pages.

A/B testing the position of the widget on the campsite details page. 

A/B testing a new behaviour of the fixed widget – anchoring sooner and with a more dominant colour.