SECTOR                Startup – Pilot Scheme, Remote Work

CHALLENGES      Designing a new platform for booking remote work locations. 

MY ROLE              Information Architecture, Webdesign, Branding

PROJECT TIME    6 months

Strategy Foundation

Define the requirements and goals: The first step is to define the scope of the project, target groups, corporate goals and brand attributes. Over two one-hour meetings we defined the main features and functionalities of the platform. The plan was to make quick decisions and acted strategically despite limited data and budgets. We agreed to work with what was already had in place, talking existing elements and reworking them into new function. Finding answers for some basic questions helped us determine the project requirements. We knew our first effort would not be the perfect solution but it would be good enough to test the waters and find out if we could get commitment to develop further. 

Project Requirements

Defining the two-sided market place

The business model is identified as a two-sided marketplace. The marketplace provides the infrastructure and tools for two groups to find each other, transact, and interact with each other. We wanted to define some basics about each side of the business. 

The basic questions

WHO – who are we?

WHAT – what are we offering?

WHY – why is this needed?

WHERE – where will we offer it?

WHEN – when can we offer it?

HOW – how can people use it?


Bench Marking

Key Findings (Employer/Employee)

WHO – The place to go when looking for a remote work location.

WHAT – Opportunity to work outside traditional confines of office/home.

WHY – Better work/life balance = happier employees.

WHERE – Corporate intranet.

WHEN – All year long (off season)

HOW – Subscription service available to employees

Property Suppliers

Bench Marking

Key Findings (Property supplier)

WHO – A trusted easy to use partner to supply new customers.

WHAT – Opportunity to shorten the off-season and attract a new type of customer.

WHY – Make better use of assets during off-season

WHERE – Property portal – input and manage property details on portal.

WHEN – All year long (off season)

HOW – Sign agreement – log in to portal – list properties

First draft of our mission statement

By the end of this session we were able to define our mission statement

WFA - delivers the ultimate open-air experience for young explorers, digital nomads and remote workers. We offer new opportunities to have take your work with you on outdoor adventures.

Live better - Work better

Defination of the target groups

The next step is to try to imagine who our potential customers are. We wanted to understand and to empathize with their needs and concerns. We developed three personas based on our experience and our educated assumptions. Looking at these helped give us a better starting point to begin to think about how we would build and structure our app.

Our Customer Personas


Benchmarking our competitors provides valuable insights into customer needs.  To begin with I identified the direct competitors in the market. Then I took some time to studied their products or services paying particular attention to the competitors’ strengths and weaknesses

By benchmarking competitors and analyzing customer needs, we got a better understanding of the market and were able to bring this information to the next stage.

A/B testing the position of the widget on the campsite details page. 

A/B testing a new behaviour of the fixed widget – anchoring sooner and with a more dominant colour.